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Greener modes of transportation for New Yorkers

HumanCentric Wins Honors

HumanCentric Wins Honors

HumanCentric has been recognized as one of the judges’ favorite submissions in the CityRacks Design Competition for the City of New York, an honor reserved for less than four percent of the competition entries. The competition is part of an effort to promote greener modes of transportation for New Yorkers.

The HumanCentric team was composed of a multidisciplinary group including industrial and graphic designers, design engineers and human factors practitioners dedicated to elevating bicycle usage. The team hopes to leverage their work on the Cycle Spot design in the Triangle.

“We are excited about the possibility of seeing the team’s design realized on our local streets,” says Alex Hussain, Design Engineer at HumanCentric. “The CityRacks competition has given our team the opportunity to improve the design further and we are looking into possibilities for use in the Raleigh-Durham community.”

With an emphasis on usability, ease of manufacturing and refined aesthetics, the team designed a bike rack that focused on the basic need to secure and stabilize a bike from multiple points on its frame. Branded as the Cycle Spot, the design includes a plan for color-coded signage based on neighborhood location of the rack, as well as iconic instructions for locking a bike properly. The team also explored materials and finishes that were environmentally friendly, such as stainless steel, which is 100 percent recyclable.

The CityRacks Design Competition, part of New York City Mayor Michael R. Bloomberg’s PlaNYC, hopes to promote greener modes of transportation and encourage more New Yorkers to begin two-wheel commuting around their city. The competition was sponsored by the New York Department of Transportation and the Cooper-Hewitt National Design Museum. Patricia E. Harris (First Deputy Mayor of New York City), Ellen Lupton (Curator of Contemporary Design at the Cooper-Hewitt National Design Museum), David Byrne (Musician/Artist/Cyclist) and Steve Madden (Editor-in-Chief of Bicycling Magazine) were among the judges for the competition.

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